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How to promote your research

Adrian Bell on April 1, 2021 at 1:54 pm

Promoting your research article can help you increase your impact as a researcher. It can encourage your peers to use your work, generate greater awareness of it, and develop your professional profile and reputation. There are many different tools and approaches for doing this, so here are some ideas to get you started.

Include your article in your email signature
Why not include a link to your research in your email signature, alerting everyone you email to your latest article? Many of the people you contact professionally are likely to be working in the same or similar fields as you. This is a quick and easy way to tell them you’re published.
Complete this form to create and download a personalised banner for your published article. Use your banner to share details about your work throughout your networks and increase its impact.

Update web pages
Lots of people browsing your institutional and departmental websites? Use this to your advantage by adding a link on your departmental profile page, directing people to your latest article.

Create a Google Scholar profile
Google Scholar is a popular search engine for finding scholarly literature, so adding your articles and publications to your Google Scholar profile can help drive the readership of your work. Be sure to make your profile ‘public’ when you create it.

Here are some useful step-by-step instructions for creating a Google Scholar profile.

Use social media to promote your article:

  • Announce your published work along with a link to your article. Tag co-authors, your publisher, funder and institution, and anyone else you think might be interested in your paper.
  • Include hashtags that your intended audience are using, doing a little research on Twitter beforehand to find the best ones to use. This will make your tweet part of a bigger conversation, meaning you might reach an even wider audience for your research. If you’re attending a conference use the conference hashtag (e.g. #ScholarlySummit) to discuss ideas raised during the conference, as well as to make connections during and afterwards.
  • Consider including a relevant and engaging image, gif or video to represent your article. As this can make posts more appealing and encourage people to read and click. Also, make sure the image is copyright free before using, or ensure to give credit to the artist.
  • Avoid technical jargon and translate your research into 1 or 2 sentences that non-experts can understand.

Join an academic research sharing network
There’s a range of research sharing and networking sites out there that many researchers take advantage of to share their research and raise their profile. Some of the common ones that you might be familiar with are ResearchGate, Mendeley, and Loop. If you have a profile on any of these platforms, then add a link to your article on your profile.

Write a blog post
Hone your writing skills by distilling a paper or thought process into a brief, readable blog post (while at the same time driving the impact of your work).


Create a video abstract
A video abstract lets you introduce readers to your article in your own words, telling others why they should read your research. These short videos (three minutes or less), published alongside the text abstract and hosted on YouTube, and are an increasingly popular way of getting others to engage with published research, increasing the visibility of your work. Video Abstracts need to be submitted prior to your paper’s acceptance, please read our Guidelines.

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