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Influence of Life Satisfaction on Self-Esteem Among Young Adults: The Mediating Role of Self-Presentation

Authors Szcześniak M , Mazur P, Rodzeń W , Szpunar K

Received 1 June 2021

Accepted for publication 27 August 2021

Published 22 September 2021 Volume 2021:14 Pages 1473—1482


Checked for plagiarism Yes

Review by Single anonymous peer review

Peer reviewer comments 3

Editor who approved publication: Professor Mei-Chun Cheung

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Małgorzata Szcześniak, Paulina Mazur, Wojciech Rodzeń, Kamila Szpunar

Institute of Psychology, University of Szczecin, Szczecin, 71-017, Poland

Correspondence: Małgorzata Szcześniak Email [email protected]

Background: A comprehensive literature review suggests that self-esteem seems to be contingent on being satisfied in various domains of life. Although there are multiple studies that have addressed the direct relationship between both variables, there is still little known about the psychological mechanisms that underlie this association. Since self-presentation is an important process in young adulthood, the main goal of the present study was to consider self-promotion and self-deprecation as potential mediators between life satisfaction and self-esteem.
Participants, Methods and Data Collection: The study included 328 young adults aged between 18 and 35. Most of them were women (74.1%). The data were collected in Poland through an anonymous self-administered battery of questionnaires on the Internet platform. The participants completed the Satisfaction with Life Scale, the Rosenberg Self-Esteem Scale, and the Self-Presentation Style Questionnaire.
Results: A high and positive correlation coefficient was obtained between self-esteem and life satisfaction (r = 0.73; p < 0.001). The level of self-esteem correlated positively with the style of self-promotion (r = 0.46; p < 0.001) and negatively with the style of self-deprecation (r = − 0.63; p < 0.001). Similarly, life satisfaction was positively associated with self-promotion (r = 0.37; p < 0.001) and negatively with self-depreciation (r = − 0.42; p < 0.001). Moreover, both self-promotion (β = 0.67; p < 0.001) and self-deprecation (β = 0.58; p < 0.001) acted as mediators between life satisfaction and self-esteem.
Conclusion: The present study increases our knowledge about the mediatory role of self-promotion and self-deprecation. An overall sense of satisfaction with one’s own life can lead to higher self-esteem when young people are aware of their strengths and talents. Likewise, lower life satisfaction can elicit less positive self-esteem when people tend to undervalue their capabilities.

Keywords: life satisfaction, self-esteem, self-presentation, self-promotion, self-deprecation, young adults, mediation


Self-esteem is a complex, subjective construct which reflects an individual’s perception, emotional evaluation, and acceptance of the self.1–6 Researchers advocate that self-esteem is relatively stable throughout life,7–9 increases in young adulthood,10 and varies across cultures.11 In some social contexts and religions, self-esteem and self-worth come from the very fact of being a human being, and in others, self-esteem depends on what people are or do.7,12

Considering the second perspective, some theorists emphasize that an individual’s self-esteem may be an outcome variable13 and depends on several factors such as: socialization processes,14,15 social, cognitive, and biological changes,7 quality of one’s interpersonal relationships,16–18 others’ approval/inclusion or rejection/exclusion,19–21 personal beliefs,22 values,11,23,24 and success or failures in pursuing one’s goals.12,25 In other words, people’s self-esteem seems to be contingent on being satisfied in various domains of life.26

Researchers define subjective well-being (SWB) in different ways, referring to the two main historical views of hedonism and eudaimonia.27,28 The hedonic dimension of SWB alludes to pleasant or unpleasant affective aspects of people’s judgment about their lives.29–31 The eudaimonic component of well-being implies a valuable life,30 accentuates personal meaning and growth,32 deals with purpose in life,33 and indicates virtuous excellence.34 Another model of well-being refers to the tripartite structure of SWB by Diner et al35 that contains three primary components: positive affect, negative affect, and life satisfaction. The two former elements have an emotional character and the latter has a cognitive one. In our study, we refer to the conceptualisation which identifies life satisfaction as “a distinct construct representing a cognitive and global evaluation of the quality of one’s life as a whole” (p. 137).36

A comprehensive literature review suggests that the directionality of the relations between self-esteem and general satisfaction or its different types is unclear.37 Past research has mainly shown that self-esteem acts as a strong predictor of life satisfaction.13,14 Such an approach reflects bottom-up theories of SWB which consider particular variables as determinants of life satisfaction.38,39 Less attention, however, has been given to whether overall satisfaction or its various dimensions may be predictors of self-esteem.13,37 This approach represents top-down theories which consider life satisfaction as a factor that produces certain outcomes.38,39 According to this perspective, people first evaluate their general life satisfaction and then depend on this assessment when considering more specific domains.40 In other words, a comprehensive disposition to experience things in a positive way has its effect on people’s interactions with the world and the self.41

Given that life satisfaction, understood as a a cognitive judgmental process based on individual evaluation of one’s life in general36 or specific domains,42 can be an antecedent to self-esteem, we took this line of analysis in the present research. In this respect, Baumeister et al43 have assumed that self-esteem can not only cause a variety of positive outcomes, but can itself be an outcome of success as well. Similarly, Brown et al13 have noticed that a broad range of experiences influence the way people perceive, think, and feel about themselves. Moreover, Diener and Diener14 have found that friend, family, and financial satisfaction are predictors of self-esteem. In fact, Goldsmith et al44 have observed that self-esteem may be modified by important life alterations or distressing circumstances. In turn, Barker and Bornstein37 have suggested that satisfaction with one’s appearance might help in raising people’s global self-esteem. A recent longitudinal study45 has shown that satisfaction with one’s relationship affects self-esteem. People who consider their lives as satisfied have increased self-confidence and self-efficacy.46 Neff47 has observed that self-esteem is predominantly the outcome of doing well. On the basis of the abovementioned studies, we hypothesized that:

H1: Life satisfaction is positively related to self-esteem.

Multiple studies have addressed the direct relationship between life satisfaction and self-esteem3,36,48–54 but the psychological mechanisms that underlie this association are still unknown. Therefore, the present research has attempted to go beyond the direct link between both constructs by examining the potential mediator of self-presentation. In fact, young people tend to engage in self-presentation to explore their identity55 and strengthen their self images.56 The choice of self-presentation was dictated by the fact that young adults are particularly sensitive to this aspect of their functioning. Therefore, both self-promotion and self-deprecation seem not indifferent to experiencing self-esteem in the context of life satisfaction.

The term “self-presentation” usually refers to people’s endeavors to convey an image of the self to others57 and to control impressions of themselves.58,59 In this sense, self-presentation can also be defined as a skill consisting of the selective presentation of one’s self to others.60 Self-presentation can be manifested through different forms of self-promotion or its opposite, self-deprecation.61 People who self-promote enhance aspects of the self,62 tend to emphasize their competence, strengths, talents,63–65 point with pride to their own accomplishments and make internal attributions for success.66 On the contrary, individuals who assume self-depreciative behavior create their own image as being incompetent, insecure, and helpless.67 Self-deprecation refers to negative self-evaluation,68 the tendency to denigrate or disparage one’s own capabilities,69 feeling unworthy or inferior.

The literature on self-presentation has verified that self-promotion contributes to favorable outcomes,63 subjective vitality,70 and well-being.71 Although there is little empirical evidence on the relationship between life satisfaction and self-promotion, a number of studies have shed light on this association. For instance, Wojciszke57 has found that successful, well-educated women working in managerial positions in various types of companies are more prone to self-promotion and less to self-deprecation than well-educated nurses employed as secondary medical personnel in the health service. Given that education matters to subjective quality of life72 and relates to self-promotion57 it is reasonable to infer that satisfaction with the quality of one’s own life is related to engagement in self-promotion. With respect to self-deprecation, it has been confirmed that people who feel more lonely,73 have more negative emotions,69 declare lower levels of life satisfaction,74 fear being laughed at,67 and have difficulty coping with stressors in their daily life75 deprecate their value. In fact, life satisfaction, considered as the evaluation of people’s overall quality of life, expresses “one’s liking or disliking of one’s life” (p. 574).76 It can be assumed that satisfaction might be positively tied to self-promotion, and negatively to self-deprecation. Moreover, drawing on the top-down theories mentioned earlier, it can be presumed that life satisfaction may influence both dimensions of self-presentation. The more satisfied someone is with their life, the more likely they are to enhance aspects of the self. Conversely, lower satisfaction may be manifested by a lower level of competence or security. Consistent with this line of research, we hypothesized that:

H2: Life satisfaction is positively related to self-promotion, and negatively associated with self-deprecation.

Finally, consideration of self-promotion and self-deprecation as potential mediators between life satisfaction and self-esteem also requires both styles of self-presentation to be related to self-esteem. According to some researchers,57,77,78 individuals with genuinely high self-esteem adopt self-promotion as one of the self-presentation styles. Likewise, McGregor et al79 have shown that self-promoting behaviors have been found among people with high self-esteem. In other words, emphasizing one’s own abilities characterizes high80 and secure81 self-esteem subjects. Instead, self-deprecation tends to correlate negatively with self-esteem. According to Neenan and Dryden,82 self-deprecation manifests itself when self-esteem falls. Peteet et al83 have found that impostorism, conceptually closed to self-deprecation, is associated with deficient psychological functioning and low self-esteem. Although there is a lack of studies regarding the mediatory effect of self-promotion or self-deprecation on the relationship between life satisfaction and self-esteem, on the basis of the presented empirical evidence, we hypothesized that:

H3: Self-promotion and self-deprecation act as mediators between life satisfaction and self-esteem.

In brief, our main goal was to verify whether or not a subjective evaluation of people’s life can have a greater/lower impact on their overall sense of worth when they improve/impair their strengths and talents.


Participants and Data Collection

The study included 328 young adults – 243 women (74.1%) and 85 men (25.9%) aged 18 to 35 (M = 23.02; SD = 3.80). The data were collected in Poland through an anonymous self-administered battery of questionnaires on the Internet platform. University students of psychology were invited to participate in the study and to reach other young adults, both friends and family members. The present research relied on a convenience sample as such a methodology is cost-effective, efficient, and simple to implement.84 The inclusion criteria were related to the age of young adulthood since self-promotion is a commonly used strategy in this developmental period.85 All of the respondents were given insight into the purpose of the study, including the confidentiality of the data. They were also prompted with a web-based informed consent. After confirming their agreement, the participants were solicited to complete the questionnaires. The study was approved by the Bioethics Committee of the Institute of Psychology at the University of Szczecin (KB 12/2021) and conducted in compliance with ethical guidelines provided by the Declaration of Helsinki.


Satisfaction with Life Scale (SWLS). A self-report tool used to measure the overall level of satisfaction35 in the Polish adaptation of Juczyński.86 The one-factor scale consists of five items (eg: So far I have got the important things I want in life). The examined person assesses the extent to which each of the statements applies to his or her life. The answers are given using a seven-point Likert scale (from 1 – “strongly disagree” to 7 – “strongly agree”). The higher the score obtained, the higher the level of overall satisfaction with life. The scale is characterized by a high value of the reliability index. In fact, in the present study, α was 0.89.

Rosenberg Self-Esteem Scale (SES). A self-report research tool created by Rosenberg87 in the Polish version by Łaguna et al88 used to measure the general level of self-esteem – the global attitude toward the self, as a conscious and relatively constant self-assessment. The one-dimensional scale consists of 10 items (eg: I am able to do things as well as most other people). The respondent’s task is to indicate on a four-point scale (from 1 – “strongly agree” to 4 – “strongly disagree”) to what extent he or she agrees with each of the statements. The higher the overall score obtained, the higher the self-assessment level. High self-esteem means the belief that you are a valuable person (not necessarily in comparison with others), and low self-esteem means dissatisfaction with yourself, rejection of your own self. The responses to five statements are scored inversely. The present study obtained a high value of Cronbach’s alpha reliability coefficient (α = 0.92).

Self-Presentation Style Questionnaire (SSQ). A two-factor tool, developed by Wojciszke,57 used to measure styles of self-presentation, understood as intentional behavior aimed at modifying the way other people perceive oneself and making the desired impression on others. The questionnaire consists of 30 items forming two factors that make up the distinguished styles of self-presentation: self-promotion – presenting oneself as a competent person (eg: I emphasize my own merits), and self-deprecation – creating oneself as a modest and not very competent person (eg: I belittle the importance of my achievements). The participant responds to all statements using a 5-point scale (from 1 – “never” to 5 – “very often”). The current study obtained high α values of Cronbach’s alpha reliability coefficients for both styles of self-presentation: self-promotion (α = 0.87) and self-deprecation (α = 0.83). Both values were very similar to the original results: self-promotion (α = 0.87) and self-deprecation (α = 0.82).57

Statistical Analysis

All calculations were performed using IBM SPSS Statistics 25.0 with a 95% confidence level. Due to the electronic method, no missing data were identified among the analyzed observations. Prior to the major statistical analyses, the data were validated for outliers using the Mahalanobis, Cook’s distance indicators and impact values. Failure to meet two of the three assumptions of the distance indicators used was adopted as the criterion for rejecting observations. In order to estimate the degree of correlation between all of the variables, calculations were performed using the Pearson correlation coefficient.

The main statistical calculations concerned the analysis of the two simple mediation models using the bootstrapping method with a random selection of 5000 samples using the PROCESS macro 3.4.89 The rationale to consider only one mediator model and not two parallel mediation models including both types of self-presentation was that while we expected self-promotion and self-depreciation to correlate, their association was suspected to be negative. Therefore, we treated both dimensions as separate ones. In both analyzed models, the independent variable (X) was life satisfaction, the dependent variable (Y) was the level of self-esteem, and the mediator (M) was the selected style of self-presentation – self-promotion in model 1 and self-deprecation in model 2.


Descriptive Statistics

The values of the mean, standard deviation, skewness, and kurtosis tests are presented in Table 1. Despite the statistically significant (p < 0.001) values of the normality test, the skewness and kurtosis values were in a relatively low range of ±1.

Life satisfaction, self-esteem, self-promotion, and self-deprecation were screened for skewness and kurtosis to evaluate the normality of the scales’ distributions. We adopted indices less than the ±2 which are considered the acceptable limits of a normal distribution. No variables exceeded the cutoffs of ±2 (Table 1).

Table 1 Descriptive Statistics for Life Satisfaction, Self-Esteem, Self-Promotion, and Self-Deprecation (N = 328)


The conducted analysis with the use of Pearson’s r correlation coefficient (Table 2) showed statistically significant (p < 0.01) correlations between all measured variables.

Table 2 Obtained Values of the Pearson Correlation Coefficient Between the Analyzed Variables

Table 3 Results of Mediation Analyses for Both Models (Standardized Values)

A high and positive correlation coefficient was obtained between the variables self-esteem and life satisfaction (r = 0.73). The level of self-esteem correlated positively with the style of self-promotion (r = 0.46) and negatively with the style of self-deprecation (r = −0.63). A similar relationship was observed between life satisfaction and both styles of self-presentation – self-promotion (r = 0.37) and self-deprecation (r = −0.42).

Mediation Analyses

The conducted two simple mediation analyses showed statistically significant values of standardized regression coefficients for both models (Table 3). The regression coefficient between the independent variable and the dependent variable had a high and positive initial value (β = 0.75; p < 0.001). The strength of the total indirect effect was higher for the model with the self-deprecation style as a mediator (total indirect effect = 0.18) than for the self-presentation tactics based on self-promotion (total indirect effect = 0.07). For both analyzed models, the confidence interval did not contain the value “0”, which proves their statistical significance.

For the first model (LS-SP-SE), positive and statistically significant (p < 0.001) values of the regression coefficients were observed between life satisfaction (X) and self-promotion (M) – path a (β = 0.47), and between the style of self-promotion (M) and self-esteem (Y) – path b (β = 0.17). After adding the mediator in the form of self-promotion tactics to the analyzed dependencies, the initial value of the regression coefficient decreased from β = 0.75 (c) to β = 0.67 (c’) without changing the significance level.

Correspondingly, in the second analyzed model, statistically significant (p < 0.001) and negative standardized values of regression coefficients were identified between the variable life satisfaction (X) and self-deprecation (M) – path a (β = −0.56) and self-deprecation (M) and self-esteem (Y) – path b (β = −0.32). Moreover, according to the obtained higher value of the total indirect effect for the second model, the initial value of the regression between the independent and the dependent variable (β = 0.76) decreased to a greater extent than in the case of the first analyzed model (β = 0.58).


The present research confirmed that: life satisfaction positively relates to self-esteem (H1) and self-promotion (H2), life satisfaction is negatively associated with self-deprecation (H2), and both self-promotion and self-deprecation act as mediators between life satisfaction and self-esteem (H3).

Firstly, it is comprehensible that considering one’s own life satisfactory and successful might reinforce the belief of young adults as good and worthy. In fact, different studies have shown that self-esteem increases when people achieve their desired aims,90,91 gain job promotions,92 feel they are doing well in life,93 effectively cope with psychological threats,94 have self-perceived competence,95 maintain good interpersonal relationships,58 and receive appreciative90 and meaningful messages from significant others.96 All of these antecedents, considered as factors that make up life satisfaction, have a significant impact on people’s subjective sense of personal value. In fact, life satisfaction includes social interactions, health and career,97 and overall evaluation of these different components correlates with self-esteem.

Secondly, the positive relationship between life satisfaction and self-promotion can be understood in the context of Regulatory Focus Theory, which implies that promotion-oriented individuals tend to progress in life and fulfill their expectations.98 Moreover, empirical findings have shown that promotion-focused individuals report experiencing higher levels of life satisfaction across different cultures.99 In turn, the negative correlation between self-deprecation and life satisfaction can be understood through studies of the sense of inferiority, incompetence or unworthiness. For example, it has been found that dissatisfaction with one’s life is related to feelings of inadequacy,100 self-deprecation,101 and poor self-concept.102

Finally, the mediatory role of self-promotion and self-deprecation suggests that the direct relationship between life satisfaction and self-esteem may be affected by these two self-presentation styles. In other words, it can be cautiously assumed that an overall sense of satisfaction with one’s own life can lead to higher self-esteem when young people are aware of and show their strengths and talents. There is considerable data showing that global evaluation of life positively correlates with positive self-concept52 and self-presentation involves improved self-esteem.103 Govindji and Harrington (p. 144)104 observe that “when we use our strengths, we feel good about ourselves, we are better able to achieve things, and we are working toward fulfilling our potential.” Likewise, lower life satisfaction can elicit less positive self-esteem when people tend to undervalue their capabilities. This outcome is in line with some theoretical foundations and empirical evidence. For example, Powers and Zuroff106 have claimed that persistent and evident negative self-presentation decreases an already fragile sense of self-esteem. Therefore, the process of self-presentation by which people intentionally portray themselves105 might reinforce or weaken the link between overall satisfaction and self-esteem.


Some limitations of this study need to be listed. First, the current research relied on self-report measures and could be limited by self-report biases. The use of other vectors for assessment (eg: parents, partners, friends) may reduce the impact of subjectivity and strengthen these outcomes. Second, the sample narrowed to young adults, and prevalently women does not permit the results to be generalized. Therefore, future studies should consider encompassing more distinct samples to provide more generalizable outcomes. Finally, the study was not longitudinal and thus it is implausible to infer causal relations among life satisfaction, self-esteem, and self-presentation.

Conclusions and Implications

The present study highlights the importance of considering the mediatory role of self-presentation on the relationship between life satisfaction and self-esteem. Our findings provide preliminary evidence that a subjective assessment of the quality of people’s life can have a greater impact on their overall sense of worth and value when they improve their strengths and talents. Conversely, people’s positive evaluations of their life may have a weaker effect on their opinion of themselves when they feel incompetent or insecure. Self-promotion and self-deprecation, as two important dimensions of self-presentation, act as psychological mechanisms that underlie the direct relationship between life satisfaction and self-esteem.

There are also several compelling implications that can be drawn from this study. The first one concerns the way of thinking about life satisfaction as an antecedent of self-esteem. The present result suggests that the relationship between both constructs is more complex (the majority of studies have shown that self-esteem predicted life satisfaction, rather than vice versa) and reciprocal (here, we have obtained life satisfaction as a predictor of self-esteem) and both life satisfaction and self-esteem may have a circular impact on one another. The second implication is related to the aspect of self-presentation as a mediator. Given that self-promotion and self-depreciation are expressions of the authentic (subjective) self and the people’s actual beliefs about themselves,57 it seems important to consider their role in the assessment of the overall quality of life satisfaction and overall self-esteem.

Data Sharing Statement

The datasets used during the current study are available from the corresponding author.


The authors thank the study participants.

Author Contributions

All authors made a significant contribution to the work reported, whether that is in the conception, study design, execution, acquisition of data, analysis and interpretation, or in all these areas; took part in drafting, revising or critically reviewing the article; gave final approval of the version to be published; have agreed on the journal to which the article has been submitted; and agree to be accountable for all aspects of the work.


The authors report no conflicts of interest in this work.


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