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Original Research
How Parasocial Relationship and Influencer-Product Congruence Shape Audience’s Attitude Towards Product Placement in Online Videos: The Mediation Role of Reactance
| Total article views | HTML views | PDF downloads | Totals | ||
|---|---|---|---|---|---|
| 4,012 | Dovepress* | 3,278+ | 134 | 3,412 | |
| PubMed Central* | 734 | 73 | 807 | ||
| Totals | 4,012 | 207 | 4,219 | ||
| *Since 20 April 2023 | |||||
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