Back to User profile » Ms Yuetong Du
Paper published by Ms Yuetong Du:
Original Research
How Parasocial Relationship and Influencer-Product Congruence Shape Audience’s Attitude Towards Product Placement in Online Videos: The Mediation Role of Reactance
Du Y, Rui JR, Yu N
Psychology Research and Behavior Management 2023, 16:1315-1329
Published Date: 20 April 2023