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Business models for telehealth in the US: analyses and insights

Authors Pereira F

Received 6 February 2015

Accepted for publication 24 August 2015

Published 22 February 2017 Volume 2017:4 Pages 13—29


Checked for plagiarism Yes

Review by Single-blind

Peer reviewer comments 3

Editor who approved publication: Professor Yelena Yesha

Francis Pereira

Data Sciences and Operations, Marshall School of Business, University of Southern, Los Angeles, CA, USA

A growing shortage of medical doctors and nurses, globally, coupled with increasing life expectancy, is generating greater cost pressures on health care, in the US and globally. In this respect, telehealth can help alleviate these pressures, as well as extend medical services to underserved or unserved areas. However, its relatively slow adoption in the US, as well as in other markets, suggests the presence of barriers and challenges. The use of a business model framework helps identify the value proposition of telehealth as well as these challenges, which include identifying the right revenue model, organizational structure, and, perhaps more importantly, the stakeholders in the telehealth ecosystem. Successful and cost-effective deployment of telehealth require a redefinition of the ecosystem and a comprehensive review of all benefits and beneficiaries of such a system; hence a reassessment of all the stakeholders that could benefit from such a system, beyond the traditional patient–health provider–insurer model, and thus “who should pay” for such a system, and the driving efforts of a “keystone” player in developing this initiative would help.

Keywords: telehealth, business model framework, stakeholders, ecosystem, VISOR business Model

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