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Papers published by Professor Rukhsana Gul Gilal:

Original Research

Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study

Gilal FG, Zhang J, Gilal NG, Gilal RG

Psychology Research and Behavior Management 2018, 11:227-241

Published Date: 6 June 2018

Original Research

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Gilal FG, Zhang J, Gilal NG, Gilal RG

Psychology Research and Behavior Management 2018, 11:91-102

Published Date: 10 April 2018