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Papers published by Prof. Dr. Huimei Bu:
Original Research
Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits
Bu H, Huang R, Liang S, Liao X
Psychology Research and Behavior Management 2023, 16:2481-2498
Published Date: 4 July 2023
Original Research
Destination Attributes of Memorable Chinese Rural Tourism Experiences: Impact on Positive Arousal, Memory and Behavioral Intention
Huang R, Bu HM
Psychology Research and Behavior Management 2022, 15:3639-3661
Published Date: 14 December 2022