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Papers published by Dr Rui Huang:

Original Research

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Bu H, Huang R, Liang S, Liao X

Psychology Research and Behavior Management 2023, 16:2481-2498

Published Date: 4 July 2023

Original Research

Destination Attributes of Memorable Chinese Rural Tourism Experiences: Impact on Positive Arousal, Memory and Behavioral Intention

Huang R, Bu HM

Psychology Research and Behavior Management 2022, 15:3639-3661

Published Date: 14 December 2022