Original Research

Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)

Jeaheng Y, Al-Ansi A, Chua BL, Ngah AH, Ryu HB, Ariza-Montes A, Han H

Psychology Research and Behavior Management 2023, 16:223-240

Published Date: 26 January 2023