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Paper published by Dr Yoksamon Jeaheng:
Original Research
Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)
Jeaheng Y, Al-Ansi A, Chua BL, Ngah AH, Ryu HB, Ariza-Montes A, Han H
Psychology Research and Behavior Management 2023, 16:223-240
Published Date: 26 January 2023