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Papers published by Professor Qian Shang:

Original Research

Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective

Shang Q, Ma H, Wang C, Gao L

Psychology Research and Behavior Management 2023, 16:149-168

Published Date: 19 January 2023

Original Research

Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials

Shang Q, Jin J, Pei G, Wang C, Wang X, Qiu J

Psychology Research and Behavior Management 2020, 13:29-39

Published Date: 10 January 2020