Back to Journals » Risk Management and Healthcare Policy » Volume 13

Community Risk Perception and Compliance with Preventive Measures for COVID-19 Pandemic in Ethiopia

Authors Asnakew Z, Asrese K, Andualem M

Received 4 September 2020

Accepted for publication 24 November 2020

Published 8 December 2020 Volume 2020:13 Pages 2887—2897


Checked for plagiarism Yes

Review by Single anonymous peer review

Peer reviewer comments 3

Editor who approved publication: Professor Marco Carotenuto

Zeleke Asnakew,1 Kerebih Asrese,2 Mulusew Andualem3

1Department of Management, Bahir Dar University, Bahir Dar, Ethiopia; 2Department of Social Work, Bahir Dar University, Bahir Dar, Ethiopia; 3School of Public Health, Bahir Dar University, Bahir Dar, Ethiopia

Correspondence: Zeleke Asnakew Tel +251911293595
Email [email protected]

Purpose: This study assessed the community’s level of risk perception of COVID-19, their compliance with recommended precautionary measures, and factors that influence compliance behavior.
Methods: This study is a cross-sectional online survey administered using google forms. Data were collected from 521 respondents using various social media channels, including e-mail, Facebook, messenger, telegram, and IMO.
Results: About 9 in 10 respondents (90.4%) perceived that they are susceptible to COVID-19. Nearly 9 in 10 participants (87.5%) perceived that COVID-19 is a serious disease. The majority of respondents (81%) got information about COVID-19 from television and social networking sites. The regression analyses revealed that compliance with preventive behaviors is differed by respondents’ socio-demographic characteristics. Being female (β: 0.094, P< 0.05), higher perceived effectiveness of recommended preventive measures (β: 0.367, P< 0.001), and higher perceived reliability of media (β: 0.189, P< 0.001) facilitated compliance with preventive measures. On the other hand, increasing age (β: − 0.096, P< 0.05), being single (β: − 0.127, P< 0.01), lower education level (β: − 0.168, P< 0.01), and living at a lower administrative level were barriers to be compliant with preventive measures.
Conclusion: The majority of the respondents exercised one or more of the recommended preventive measures to avoid COVID-19 infection. Most of the respondents got information about COVID-19 from television and social networking sites. Given that about 80% of the Ethiopian population is living in rural areas without television and higher illiteracy rate to use social networking sites, concerned bodies should introduce tailored interventions to impart knowledge about COVID-19 infection and mitigating measures.
Limitations: Although the sampling procedure was random through the online system, it might not be representative to study the perception and compliance of people towards COVID-19 prevention practices at a country level due to its small size. Thus, the interpretation of the study findings needs to consider this limitation.

Keywords: COVID-19, risk perception, media exposure, compliance with prevention

Creative Commons License This work is published and licensed by Dove Medical Press Limited. The full terms of this license are available at and incorporate the Creative Commons Attribution - Non Commercial (unported, v3.0) License. By accessing the work you hereby accept the Terms. Non-commercial uses of the work are permitted without any further permission from Dove Medical Press Limited, provided the work is properly attributed. For permission for commercial use of this work, please see paragraphs 4.2 and 5 of our Terms.

Download Article [PDF]  View Full Text [HTML][Machine readable]