skip to content
Dovepress - Open Access to Scientific and Medical Research
View our mobile site

8852

Wine tourism product clubs as a way to increase wine added value: the case of Spain

Case report

(3862) Views  (1078) Full article downloads

Authors: Francisco José Del Campo Gomis, David López Lluch, José Miguel Sales Civera, et al

Published Date June 2010 Volume 2010:2 Pages 27 - 34
DOI: http://dx.doi.org/10.2147/IJWR.S7317

Francisco José Del Campo Gomis, David López Lluch, José Miguel Sales Civera, Asunción M Agulló Torres, Margarita Brugarolas, Mollá-Bauzá, África Martínez Poveda, Fermín Camacho de los Ríos, Antonio Miguel Nogués Pedregal

Departament of Agrienvironmental Economics, Universidad Miguel Hernández, Campus Universitario de Orihuela-Desamparados, Orihuela (Alicante), Spain

Abstract: The objective of this paper is to analyze how the wine tourism product clubs work in Spain and their importance for Spanish wine tourism. A tourism product club is a product development partnership established and led by the tourism industry stakeholders including small- and/or medium-sized companies. The group pools its resources to develop new marketready products or to increase the value of existing ones. Lodging companies, tour operators, administrators of tourism facilities, tourist associations, government, other companies of the sector and, even, nontourist companies can participate as members of a tourism product club. Following this model, wine tourism can contribute to create a wine tourism product club. In Spain the international promotion of tourist products is carried out through the Turespaña website. The wine tourism product club, The Wine Routes of Spain, is one of the wine tourism product clubs developed by the Spanish government. It is an ambitious project that began in 2001. Nevertheless, other Spanish regions have created more wine tourism product clubs in order to develop their own wine tourism industry such as “Divinum vitae – Where the pleasues are born” created in Castilla–La Mancha in 2006.

Keywords: wine, tourism, product club, Spain






 

Other articles by Professor Francisco Jose Del Campo Gomis



Readers of this article also read:

China’s role in global competition in the wine industry: A new contestant and future trends
Does wine prevent dementia?
Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase
Sustainable viticulture and winery practices in California: What is it, and do customers care?
Is it wine, alcohol in general, or the social context of alcohol drinking that confers health benefits?
Environmental attitudes towards wine tourism
From under the shadows: developing awareness in a conventional market with a product less recognized
Technological process for production of persimmon and strawberry vinegars
Biodiversity of wine grapes: less than we thought
Cumulative clinical experience from over a decade of use of levofloxacin in community-acquired pneumonia: critical appraisal and role in therapy
  • Testimonials

    "... I was impressed at the rapidity of publication from submission to final acceptance." Dr Edwin Thrower, PhD, Yale University