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Papers published by Dr Yiping Zhong:

Original Research

Be a Rascal Among Rascal? The Vicarious Moral Self-Regulation Effect in College Students’ Pro-Environmental Behaviors

Xiao X, Zhan Y, Zhong Y

Psychology Research and Behavior Management 2023, 16:2913-2929

Published Date: 2 August 2023

Original Research

The Role of Social Norms and Personal Costs on Pro-Environmental Behavior: The Mediating Role of Personal Norms

Niu N, Fan W, Ren M, Li M, Zhong Y

Psychology Research and Behavior Management 2023, 16:2059-2069

Published Date: 5 June 2023

Original Research

Environmental Protection or Self-Interest? The Public Accountability Moderates the Effects of Materialism and Advertising Appeals on the Pro-Environmental Behavior

Tan M, Li M, Li H, Li J, Chang Y, Zhang G, Zhong Y

Psychology Research and Behavior Management 2022, 15:3275-3286

Published Date: 5 November 2022

Original Research

The Effect of Nostalgic Contents on Self-Esteem: The Mediating Role of Loneliness

You C, Zhong Y

Psychology Research and Behavior Management 2022, 15:1587-1599

Published Date: 25 June 2022

Original Research

The Effect of Preceding Self-Control on Green Consumption Behavior: The Moderating Role of Moral Elevation

Li M, Tan M, Wang S, Li J, Zhang G, Zhong Y

Psychology Research and Behavior Management 2021, 14:2169-2180

Published Date: 23 December 2021